Local SEO Benefits | SEO, Traffic and Internet Marketing

Local SEO gives businesses a chance to increase their online visibility within their local markets. It can be helpful for small or medium sized businesses who operate in a traditional brick and mortar location and market to local customers. Companies that want to kickstart growth, draw in new customers, or one up competitors should consider using local SEO because it can produce beneficial results.

The most basic use of Local SEO is to increase a business? online presence and visibility. In local SEO, instead of simply showing up on Google?s main search results page, your optimized website listing is more likely to show up on Google Maps. Although this doesn?t initially sound as good, it may actually be better for a local business. Google Maps will show users only the businesses that are in their desired location providing more relevant results. This means that your local company is viewed by the people who are the most likely to actually become customers. It is gaining relevant and useful visibility rather than just general visibility.

Google Maps in itself provides some benefits for your business through their listing format. With each business listing, the business will appear on a map. The listing includes the business? website, address, and phone number which immediately gives potential customers a lot of the information they need. It also has a feature that the first page of Google does not- reviews.

Reviews enable a company to build an online reputation, increase presence, and can be very valuable. Unfortunately, anything can write reviews and they may not always be good. Always respond to negative reviews and try to fix the reviewer?s negative experience or perception. Good reviews will help you to attract new customers, so ask your current customers to write positive reviews.

One of the best benefits of being optimized on Google Maps is attracting customers who are on the go. With an increased use of smartphones, potential customers are googling businesses when they?re out and about, at work, or visiting a new place. Since these phones recognize their user?s location, Google automatically pulls nearby businesses from their Google Maps listings. These show up above other Google results and further helps to increase your business? visibility.

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